Wasabi’s 2024 NAB Show Floor Guide

Another year, another NAB Show! Wasabi is looking forward to being back at the Las Vegas Convention Center (this time back to our home in South Hall!) April 13-17, 2024. NAB is the media and entertainment industry’s premier event where thousands of content professionals get together to explore the latest innovations in media technology. 

“Capture” is this year’s NAB Show theme, empowering attendees to capture their vision and turn it into reality, drawing inspiration and insights from this transformative event. With so many cutting-edge technologies, where does one start to capture their journey? Fortunately, we’ve got the inside scoop from Wasabi’s technology alliance partners on what they will be highlighting at NAB Show 2024. Whether you are looking to streamline media workflows, leverage the latest advancements of AI, connect globally dispersed teams or anything else in between, this guide provides a sneak peek into technologies you may want to check out on the show floor.  

South Hall  

Wasabi Technologies – Booth SL8117 

Wasabi is excited to showcase the launch of our new AI-powered cloud storage service! Stop by the Wasabi booth to see how Wasabi is disrupting the storage industry once again by redefining how content creators manage, access, and leverage their video content. Learn how this new AI technology saves time and money by transforming cloud storage into an auto-indexed intelligent archive. 

At the Wasabi booth, attendees can also expect hourly presentations highlighting how Wasabi is  helping the M&E industry protect, archive, and monetize their data. Visitors can also learn more about Wasabi Hot Cloud Storage and products like Wasabi Account Control Manager. Once you’re ready to unwind, Wasabi is hosting a happy hour with the Trusted Partner Network (TPN) on Monday, April 15 from 4-6 pm for networking and how learning companies like Wasabi are working with TPN to ensure the highest standards of content protection. 

Adobe – Booth SL5047 

Adobe is changing the world through digital experiences. Adobe Premiere Pro is the industry-leading editor for professionals. Premiere Pro offers a suite of powerful editing tools capable of creating stunning video and, as part of Adobe’s Creative Cloud, Premiere Pro integrates seamlessly with other programs in the lineup such as After Effects, Audition, and Illustrator.

You can see their complete line of products in action and any new releases at their stand. 

Backlight iconik – Booth SL4114 

Backight iconik is a versatile, hybrid-cloud media management and collaboration hub that transforms how media-rich teams manage and interact with digital assets. Breaking the mold of traditional MAM systems, iconik offers a flexible platform for managing media across cloud and on-premise storage, accessible from anywhere. With a comprehensive media archive enriched by metadata and AI for superior searchability, iconik enables seamless sharing, review, and integration with creative applications. Iconik's robust security, customizable API, and straightforward pay-as-you-go pricing make the platform an all-encompassing solution to connect people with their media.

At NAB 2024, Backlight iconik will showcase a number of exciting new developments designed for improved user experience, collaboration, and automation, along with exciting new integrations that will empower new workflows across production tracking, playout, distribution, and more. 

Hammerspace – Booth SL6136 

The persistent growth in demand for creative production of entertainment, education, and advertising rich media consistently pushes organizations to innovate. The workforce is increasingly working remotely and often are not local to their peers at headquarters nor the data center environments. Yet, creative teams must use their preferred tools on workstations, in data centers, and in the cloud to be productive.

Hammerspace provides television and film creatives, content publishers, special effects artists, and corporate video producers the ability to securely work efficiently and effectively in a decentralized world.  

LucidLink – Booth SL2080  

LucidLink will showcase various new features and workflows in booth SL2080 at NAB 2024.  With its innovative LucidLink Panel for Adobe Premiere Pro, it will unveil a brand-new Adobe integration and provide a sneak peek of the upcoming LucidLink 3.0. This new release speaks directly to the needs of the M&E market and will streamline user management and make it easier to work across more devices in less time. Stop by the LucidLink stage and learn more about live sports production from award-winning NHRA and Red Bull Racing creatives. Learn more from the virtual production pros, gain insights on what it is like to work in the Sphere, and learn how LucidLink is helping creative teams be more productive in their workflows and easily collaborate from anywhere. Schedule a meeting at NAB or come to a session.   

Marquis – Booth SU4056 

Marquis’s powerful ransomware mitigation and recovery software, including Workspace Tools and Project Parking, is designed for the challenging data-intensive requirements of today’s fast-paced media production environments. Together with Wasabi hot cloud storage, Marquis’s disaster recovery solution features next-generation analytics-based Avid NEXIS storage management and intelligent S3 object locking, helping protect critical Avid shared storage work-in-progress. It also provides the industry’s fastest recovery time when measured against the hardest performance benchmark – recovery to live production.

For further information, please visit www.marquisbroadcast.com/ransomware.  

Quantum – Booth SL5083 

At NAB 2024, Quantum is sharing their vision for the ‘flashforward’ future where fast, AI-enabled workflows are a reality now – and your content is preserved forever.

Your content and production workflows are evolving fast, but beyond speed and responsiveness, the system you trust for your content creation needs to be more capable – for AI/ML content insight and curation, to rapidly build your own customizable models with even the largest data and content sets, and to deliver the performance and ease of management you need with solutions including:

• Quantum Myriad™ – Intelligent, Software-Defined Flash for the AI Workflow Era
• CatDV – Agile Media, Workflow, and AI Model Management
• StorNext Platform – Fast, Collaborative Shared Storage and Data Movement
• ActiveScale/ActiveScale Cold Storage – Fast Ingest Object Storage with integrated Cold Tier

Come learn how Quantum solutions integrated with trusted partners like Wasabi are ready to help you ‘Flashforward’ to your AI-enabled content production and delivery future.  

Spectra Logic – Booth SL3099 

Cutting-edge file analytics and policy-based data management solutions designed to optimize enterprise data movement and media archiving. Insights into data landscapes, compliance enforcement, and workflow streamlining are facilitated by customizable policies. Data seamlessly transfers between sites, with efficient storage and retrieval of multimedia content. Integration of on-premises cold storage and automated lifecycle management ensures cost-effective retention of infrequently accessed data. These innovative solutions cater to the evolving needs of modern enterprises, transforming data management strategies. 

West Hall 

Signiant – Booth W1931 

At NAB Show 2024, Signiant will be demonstrating new workflows on its SaaS platform, which today connects 50,000+ companies and 1,000,000+ end users. Signiant will highlight how sports rights holders, production companies, and content distributors are using the platform in ways that extend beyond fast file transfer. The demonstrations will show how leading media companies are automating content exchange with hundreds of partners, finding and interacting with media assets across distributed storage, and giving remote teams fast, seamless access to media assets, all from a unified platform.  

VIDA Content OS – Booth W1573 

VIDA Content OS is the secure, cloud-native, next-gen Media Asset Management platform trusted by more than 60 major broadcasters and production companies worldwide to store and manage their high value media assets and efficiently deliver these assets to their buyers and licensees and other destinations including FAST vendors, OVPs and social media platforms.

The platform includes extensive AI/ML tools for transcript and synopsis generation and content metadata enrichment. 

Customers include:
– BBC Studios who, with their commercial partner Getty Images, use VIDA Content OS to give customers unprecedented access to BBC archive video and a new seamless search, purchase and download experience.

– Abacus Media Rights whose Director of Operations describes VIDA Content OS as ‘game changing’ and ‘indispensable’ for her Content Operations team.

VIDA Content OS streamlines content operations and media supply process for content owners and distributors so they receive a faster ROI from their content.  

Central Hall 

Grass Valley – Booth C2308 

Grass Valley is the leading media technology provider for the media and entertainment industry. Trusted by the world’s top media brands, Grass Valley is empowering content producers to deliver great live experiences through best-in-class hardware and software solutions that improve efficiency and reduce costs.   
Supporting customers across the globe, Grass Valley is at the forefront of groundbreaking live media innovation and continues to create the future of live media production. Headquartered in Montreal, Grass Valley has been engaged in the media technology business for over 60 years. For more information about Grass Valley, go to grassvalley.com.