Press Release

Wasabi Technologies Introduces Wasabi AiR™, Pioneering Intelligent Media Storage for Sports, Media and Entertainment Industries

The industry’s first searchable active archive leverages AI recognition to bring structure to unstructured data, enabling businesses to put their content to work

April 9, 2024

BOSTON, MA – April 9, 2024 Wasabi Technologies, the hot cloud storage company, today introduced Wasabi AiR, the industry's first AI-enabled intelligent media storage. Wasabi AiR combines Wasabi’s high-performance, low-cost object storage with advanced AI metadata auto-tagging and multilingual searchable speech-to-text transcription. Video files uploaded to Wasabi AiR are immediately analyzed and a second-by-second metadata index is created, enabling users to quickly find what they are looking for. Wasabi AiR greatly reduces the cost of metadata creation: with Wasabi AiR, customers pay only for the storage. There is no additional charge for use of the AI.

In January, Wasabi announced its acquisition of Curio AI, a state-of-the-art AI platform designed specifically to analyze and index large video archives. Now users simply upload their video files to Wasabi AiR storage and the AI automatically goes to work generating a rich second-by-second metadata index. Wasabi AiR uses facial recognition, searchable speech-to-text, multi-lingual translation, speaker recognition, optical text recognition, logo identification, and sounds recognition with unparalleled accuracy. Video archives currently stored on tape can be uploaded to Wasabi AiR storage and formerly “dead” content can become a new source of revenue and user engagement. Wasabi AiR is purpose-built for use cases including:

  • Post-production: Quickly find and assemble video for news packages, highlight reels, social media content and more in real time to enable production teams to focus on creativity without being bogged down searching for content

  • Sponsorship and marketing ROI: Find logos for sponsorship attribution with ease for ROI analysis

  • Geo-diversity: Tailor content to specifically meet the requirements of geo-diverse audiences

“Wasabi AiR introduces a solution to a persistent 25-year-old challenge, combining AI-driven search capabilities with high-performance cloud storage. This marks a transformative shift in media management, offering efficiency and accessibility for businesses dealing with massive unstructured data.” According to Dave McCarthy, research vice president at IDC, “Wasabi AiR represents a significant advancement in tackling the longstanding issue of managing extensive data archives, within a substantial market for intelligent media storage solutions.”

“Why move to the cloud if you still can’t find anything?” said David Friend, co-founder and chief executive officer, Wasabi Technologies. “Object storage without metadata is like a library without a catalog. Wasabi AiR works right out of the box and it’s as simple to use as popular search engines. For example, if it finds a face that it doesn’t recognize, it asks ‘Who is this?’ Using a simple UI, the user can train their own models. You can have tens of thousands of hours of video, and Wasabi AiR will take you right to the moment you are looking for. And you can search as much as you want – we only charge for the storage.”

Transformative Price Predictability and Performance Accuracy

Media organizations are operating under tighter deadlines and narrower profit margins and are looking for ways to speed production workflows while controlling costs. Wasabi AiR’s inexpensive, capacity-based pricing allows users the freedom to work with their content without being penalized with unpredictable fees for AI analysis, egress, or API requests, at a price up to 80% less than competitors. Both source files and metadata are owned exclusively by each customer – Wasabi never uses our customer’s proprietary data to train models that others can use. Files and metadata are secure and protected from ransomware, disasters or accidental deletions by Wasabi’s immutable storage and unique multi-user authentication.

“Wasabi AiR significantly reduces our manual efforts due to its seamless use of AI recognition technology to identify, organize and categorize files,” said Drew Crisp, Senior Vice-President of Digital at Liverpool Football Club. “At the club we handle extensive media content, and so this enhanced efficiency could really help us to locate specific content quickly and accurately within our archive, and create new content streams quickly, empowering our creativity and innovation. Wasabi AiR transcends mere storage; it will become another key to unlocking the full potential of our content.”

Learn more:

  • Wasabi AiR is available this quarter. Please visit here or stop by the Wasabi booth SL8117 at NAB April 14-17 for a demo or book a meeting to learn more about how Wasabi cloud storage can enhance media workflows

  • See the savings Wasabi AiR enables with the cost calculator based on hours of video, bit rates and monthly amount of downloaded content

About Wasabi Technologies

Recognized as one of the technology industry’s fastest growing companies, Wasabi is on a mission to store the world's data by making cloud storage affordable, predictable and secure. With Wasabi, visionary companies gain the freedom to use their data whenever they like without being hit with unpredictable fees or vendor lock-in. Instead, they’re free to build best-of-breed solutions with the industry’s fastest-growing ecosystem of independent cloud application partners. Customers and partners all over the world trust Wasabi to help them put their data to work so they can unlock their full potential. Visit to learn more.