Press Release

CRN Names Four Women of Wasabi to the 2021 Women of the Channel List

May 10, 2021

BOSTON, MA, May 10, 2021 — Wasabi, the hot cloud storage company today announced that CRN®, a brand of The Channel Company, has named four Wasabi women to the highly respected Women of the Channel list for 2021. This year’s honorees include Laurie Mitchell, Vice President, Partner and International Marketing, Chelsea Rodgers, Senior Manager, Partner Marketing, Anna Reardon, National Partner Manager, and Madison McDaniel, Partner Marketing Specialist. The 2021 Women of the Channel list acknowledges women from all over the IT channel, including vendors, distributors and solution providers for their unique strengths, vision and achievements. In addition to being recognized on the Women of the Channel List for the fourth year, Laurie Mitchell was also named to the CRN Power 100 list, a distinguished subset of elite leaders chosen from the annual CRN® Women of the Channel list.

Mitchell, Rodgers, Reardon and McDaniel have all played key roles in continuing to grow Wasabi’s award-winning channel program. Through their hard work and dedication, Wasabi’s channel network more than tripled to over 5,000 partners in the last year alone leading to 22,000 customers worldwide. This momentum has fueled further milestones for Wasabi, including the company tripling its revenue and storage under management.

During her time at Wasabi, Laurie Mitchell has driven the Wasabi Partner Network Program to enable MSPs and VARs globally to easily add Wasabi to their portfolios and also has led joint marketing alignment with Wasabi’s large strategic technology alliances. This has allowed the company to build a strong better-together story that works well for Wasabi’s collective channel partners. Over the course of the past year, Chelsea Rodgers has helped drive a significant increase in Wasabi’s mid to large-size channel partners, in addition to doubling Wasabi’s partner MDF activities every quarter in 2020. Joining Wasabi in 2020, Anna Reardon partners with national VARs and service providers to support them in building the simplest go-to-market strategy possible enabling them for success in selling. In addition to accelerating the go-to-market plans for technology alliance partners, Madison McDaniel built Wasabi’s webinar platform after pivoting from in-person to all virtual events, completing experiences that reached over 6,000+ viewers

“Having Wasabi represented four times on this year’s Women of the Channel list is truly an honor. This recognition is a representation of the hard work and dedication we see from everyone at Wasabi on a day-to-day basis,” said Laurie Mitchell, Vice President Partner and International Marketing at Wasabi. “I’m honored to work with such talented women day-in and day-out. The value Chelsea, Anna and Madison add to our organization and our channel program has played a huge role in our continued success.”

The women honored on this year’s list pushed forward with comprehensive business plans, marketing initiatives and other innovative ideas to support their partners and customers, helping them through the uncertainty brought on by the global COVID-19 pandemic. CRN celebrates these exceptional women for their leadership, dedication and channel advocacy. The annual Power 100 honorees were chosen by the CRN editorial team based on their contributions, expertise and dedication to supporting IT channel success. The Power 100 award recognizes a select group of incredible women who have gone above and beyond — inspiring their peers through their leadership and unwavering commitment to the success of their partners, customers and the entire IT channel.

“CRN’s 2021 Women of the Channel list acknowledges accomplished, influential women whose dedication, hard work, and leadership accelerate channel growth,” said Blaine Raddon, CEO of The Channel Company. “We are proud to honor them for their many accomplishments and look forward to their continued contributions to the IT channel.”

The 2021 Women of the Channel and Power 100 award will be featured in CRN Magazine on May 10th and online at

About Wasabi

Wasabi provides simple, predictable and affordable hot cloud storage for businesses all over the world. It enables organizations to store and instantly access an infinite amount of data at 1/5th the price of the competition with no complex tiers or unpredictable egress fees. Trusted by tens of thousands of customers worldwide, Wasabi has been recognized as one of technology’s fastest-growing and most visionary companies. Created by Carbonite co-founders and cloud storage pioneers David Friend and Jeff Flowers, Wasabi has secured nearly $250 million in funding to date and is a privately held company based in Boston.

Follow and connect with Wasabi on Twitter, Facebook, Instagram and our blog.

About The Channel Company

The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers, and end-users. Backed by more than 30 years of unequaled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace.


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© 2021. CRN is a registered trademark of The Channel Company, LLC. All rights reserved.

The Channel Company Contact:

Jennifer Hogan

The Channel Company

Wasabi PR contact

Nick Brown

Inkhouse for Wasabi