Sluggish Media Workflows, Meet Fast File Transfer

According to Backlight's 2025 iconik Media Stats, the media industry produces more content and data than ever—and much of that data now lives in the cloud. The report states that 70% of iconik’s saved media assets are stored in the cloud, up nearly 10% from the year prior. 

But even though cloud storage adoption rates are high, the industry is still plagued by slow file transfers, bandwidth bottlenecks, and high egress fees for studios, broadcasters, and post-production teams.  

The cloud shift: challenges in media data transfer 

Clearly, the demand for cloud-based media workflows is growing fast, but moving massive media files to the cloud remains a challenge, with organizations facing: 

• Bandwidth constraints: Large files choke network performance, slowing production. 

• Download-then-upload workflows: Media teams waste time retrieving files just to send them elsewhere. 

• Cloud storage fees: Traditional cloud providers often charge steep egress fees, making frequent access prohibitively expensive. 

As media teams move to the cloud, they need a streamlined way to ingest, store, and transfer files without costly delays or prohibitive fee structures. That’s where MASV and Wasabi make a perfect pairing. The MASV and Wasabi joint solution helps eliminate these and other data transfer and storage roadblocks. MASV’s high-speed file transfers streamline media movement while Wasabi Hot Cloud Storage doesn’t charge for ingress or egress fees, ensuring files always get where they need to go without delays or unexpected costs. 

MASV makes data ingest easy with a simple integration process and options for automation. Without cost-prohibitive fees, Wasabi makes managing video files more affordable since they often generate a high volume of API requests due to their size. These fees are usually to blame when cloud storage solutions run over budget, as the Wasabi 2025 Global Cloud Storage Index reports. 

Automate content ingest with MASV Portals 

MASV makes ingesting files directly into Wasabi buckets seamless—no third-party scripts or clunky workflows, just fast and efficient transfers. Teams can receive files from contributors, clients, or remote locations via a custom MASV Portal, and MASV will automatically transfer those files to Wasabi. 

You can even automate your Wasabi workflow with MASV Portals, eliminating manual file handling and ensuring media moves seamlessly into storage without extra steps. This helps teams save time, cut costs, and focus on creative work rather than managing transfers. Whether handling daily footage, VFX files, or final deliverables, MASV Portals make your Wasabi workflow even more effortless and efficient. 

Transfer media from the cloud without bottlenecks 

Downloading files from your cloud provider just to re-upload them elsewhere is a waste of time, bandwidth, and money. Yet most media professionals have grudgingly accepted this as a reality of getting their work done—at least, until now. 

How MASV and Wasabi help: 

• Direct-from-cloud transfers: MASV moves files straight from Wasabi to recipients. 

• No egress fees: Unlike other cloud providers, Wasabi doesn’t charge for file retrieval, giving media owners a predictably-priced way to share files from the cloud. 

• Faster collaboration: Editors and producers get instant access to the content they need, reducing delays.  

Why MASV + Wasabi matters for creatives 

Creatives work best when they can focus on storytelling, not babysitting slow or unreliable file transfers. The MASV-Wasabi integration removes technical workflow barriers by ensuring media is always accessible and instantly shareable. 

• Seamless cloud workflows: Move files directly from Wasabi without redundant downloads, keeping everything in the cloud and accessible from anywhere. 

• More time for creative work: Fast transfers mean less waiting, which gives editors, VFX teams, and producers more time to refine, iterate, and meet deadlines. 

• Smooth collaboration: Files arrive instantly and reliably, allowing teams to work simultaneously without bottlenecks or stalled production timelines. 

• Lower cloud costs: No egress fees mean budgets go toward content creation, not unexpected storage expenses.

By eliminating transfer delays and hidden fees, the MASV and Wasabi collaboration ensures creatives spend less time managing files and more time creating great work. 

Spice up your workflow: the future of media transfer 

MASV and Wasabi deliver high-speed, cost-effective, and seamless cloud workflows. When you’re making content, time is money, and wasted time is wasted budget. With no egress fees, automated ingest, and direct-from-cloud transfers, media teams move files faster, collaborate seamlessly, and allocate more budget to production—not storage costs. 

Ready to streamline your workflow and cut unnecessary delays? Get started with MASV and Wasabi today, and find MASV at NAB South Hall Lower — SL1930MR