Test Your Backup or Risk Your Business—Welcome to World Recovery Day

World Backup Day reminds businesses to back up their data. But here’s the real question: can you recover it when it matters?

Too many companies assume their backups are solid—until a ransomware attack, accidental deletion, or system failure puts them to the test. That’s when they learn the hard way: a backup that can’t be restored is just wasted storage.

The ugly truth about backup failures

Most IT teams trust their backup strategy, but we dug into how flexible that strategy is when it comes to restoring and the numbers tell another story.

• 50% of cloud storage spending goes to fees, not actual storage.

• 62% of organizations exceeded their cloud storage budgets in 2024—often due to hidden egress and access fees.

• 56% experienced IT or business delays because of those fees.

• Only 47% use object lock or immutability, leaving backups exposed to ransomware.

• 20% of businesses suffered from cold storage delays that disrupted operations.

This data from the 2025 Cloud Storage Index means many businesses can’t recover critical data fast enough—or at all—when disaster strikes. Worse still, they’re being penalized by their cloud storage provider for using their backups when they need to recover.

Why backups fail when you need them most

Does your backup strategy also include the ability to restore quickly without roadblocks? If the answer is no, here’s what’s probably holding you back:

• Hidden egress fees: Some cloud providers make you pay to access your own data, forcing tough choices between cost and recovery speed.

• Slow recovery from cold storage: Delays in retrieving archived data can leave your business stranded during a crisis.

• Weak security measures: Without Object Lock immutability, backups can be erased or encrypted, or the account storing them outright deleted.

• Unverified recovery plans: If you don’t test restores regularly, you can only hope everything will work when the pressure is on.

Flip the script: make recovery a priority

World Backup Day is nice, but we think World Recovery Day is essential. Your business depends on how quickly and reliably you can restore your backup data. Here’s how to ensure you’re ready:

• Backup more, store longer: Ransomware can lurk undetected for months before striking. Retain backups for extended periods so you can roll back to a clean restore point when needed. Turning on the Object Lock feature for immutable backups means what you store longer remains untouchable by cyber criminals.

• Eliminate surprise costs: Choose cloud storage with no egress or API request fees so you can restore without hesitation.

• Test, test, test: Run regular recovery drills so you know your data will be there when you need it.

• Optimize for speed: Store backups in a high-performance cloud instead of slow cold storage that drags down recovery times.

Recover peace of mind with Wasabi 

Wasabi makes recovery simple, secure, and cost-predictable: 

No hidden fees—Free egress and no charge for API calls mean you can test and restore freely. It’s your data, so you should be able to use it when you need it. 
Next-level security—Multi-User Authentication–an added account security tool exclusive to Wasabi that requires multiple root users to approve bucket and account deletion requests–and Object Lock keep both backups and your account tamper-proof. 
Fast recovery—High-performance hot cloud storage ensures your data is always accessible. 

If you can’t recover it, it’s not a backup. Celebrate World Backup Recovery Day by testing your restores today.  

Try Wasabi for free and see how data protection and cyber resilience should work.