Crossmedia Powers OEM Integrations with Scalable Broadcast Storage
As a media-focused systems integrator and managed service provider, Crossmedia delivers simpler, cost-predictable cloud workflows with Wasabi—helping major broadcasters accelerate delivery and scale.
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Overview
Crossmedia is a systems integrator specializing in digital media workflows for broadcasters, OTT platforms, and content owners. Crossmedia helps customers manage, distribute, and monetize content efficiently, including large-scale clients like RTVE and Telemadrid. With Wasabi, Crossmedia unlocked flat-rate pricing, technical reliability, and fast deployment to deliver simpler workflows and win complex OTT and broadcast projects.
INDUSTRY:
Media & Entertainment
USE CASE:
Content Delivery
Archiving
Disaster Recovery
Challenges
As Crossmedia helped major media customers modernize archives, OTT delivery, and disaster recovery, the team faced recurring cloud storage friction. Hyperscale platforms added complexity with multi-tier pricing, long provisioning times, and limited workflow compatibility. These issues slowed project delivery and made it harder to position storage as part of a bundled, OEM-style solution.
Complex billing structures
Customers struggled to predict cloud storage costs
Slow integration
Legacy cloud platforms slowed time to delivery
Competitive pressure
Tiered pricing and complexity hurt project bids
Lack of scalability
Disparate systems made scaling difficult and would only result in more IT time and effort
Solution
Crossmedia embedded Wasabi into its managed media solutions to simplify storage and accelerate deployments. Clients can now store content using flat-rate cloud buckets integrated directly into broadcast, OTT, CDN or archive workflows. The platform sets up in minutes, eliminates surprise fees, and supports direct access—allowing customers to manage their own storage with minimal training or support overhead. Wasabi helps large clients manage large VOD libraries and temporary storage for file movement between systems, ensuring fast access and efficient operations.
Easy integration – Works seamlessly with broadcast, MAM tools and Content Delivery Networks
S3 compatibility – Enables storage connectivity directly into media supply chains
Embedded storage – Wasabi is bundled directly into Crossmedia’s OEM solution
Flat-rate pricing – Removes egress and tiered cost barriers
Fast deployment – New customers set up in “minutes, not days”
Media-focused architecture – Optimized for archiving and delivery workflows
Results
With Wasabi, Crossmedia delivers faster, simpler solutions to broadcasters and OTT clients. The company has won large projects thanks to predictable pricing and quicker delivery, while reducing operational overhead. Customers gain direct access to their storage and integrations, and Crossmedia spends less time managing cloud complexity.
High-profile customers like RTVE Play, Telemadrid, and EiT noted how Wasabi played a key role in streamlining content storage and transfer processes, noting performance, simplicity, and cost predictability as major improvements over previous cloud models.
Crossmedia has plans to expand its use of Wasabi in archive modernization projects, remote production workflows, and automated content management systems.
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Faster time to delivery – Projects can launch in days instead of weeks
Lower operational complexity – Fewer vendors and cleaner architecture
More competitive bids – Flat pricing helps Crossmedia win large-scale projects
Improved partner experience – Simpler workflows mean fewer support calls
Deliver faster, simpler media workflows with the Wasabi cloud
Embed Wasabi in your offerings to scale your services with simplified cloud solutions.