Press Release

Wasabi Partners with Primestream™ to Enable Faster Media Production

March 10, 2021

Boston, MA - March 10, 2021- Wasabi, the hot cloud storage company, today announced a new partnership with Primestream™, a leading provider of asset management and automation software solutions for media production, to deliver Primestream’s Xchange™ media asset management (MAM) platform to media professionals worldwide. With the new solution, the Xchange MAM system will provide a high-performance, hybrid platform integrating Wasabi storage for global asset management, archiving, content contribution, production, and distribution. Professional media production teams rely on Xchange to maintain an organized media library across various storage environments to power the production process from rough-cut editing to finishing to publication. Xchange features rich, AI-powered metadata tagging that allows artists to rapidly find and retrieve the assets they need, saving time and money.

In today’s highly competitive media environment, broadcast and digital operations need to operate at the speed of light and be able to adapt to rapidly changing conditions. Global events and market circumstances have also forced media production teams, accustomed to working in close proximity, to work at a distance. Today’s broadcast and digital workflows require a hybrid approach that seamlessly blends the high-performance, on-prem production environment with flexible, low-cost cloud resources.

With Wasabi’s low-cost cloud storage, organizations can store their media for 80% less than other cloud storage solutions with predictable pricing that never includes egress fees or charges for API requests. Additionally, service providers can now earn more and charge less while providing end-users with the ability to store more videos in their library, giving them the freedom to create the content they want and greater flexibility when crafting a message.

“There are very few industries that face the same storage challenges as media production and the pandemic has only complicated things,” said David Friend, CEO of Wasabi. “To succeed in a time when collaboration is now primarily remote, and file sizes are larger than ever, production teams need agile tools to work on project files securely, quickly, and affordably. Primestream’s Xchange media asset management platform enables production from anywhere and combined with Wasabi hot cloud storage provides an affordable hybrid solution for artists to work quickly and efficiently.”

The Wasabi and Primestream partnership allows media professionals to manage more content quickly, leverage AI with an easy-to-use interface, increase collaboration and provide a holistic view over a media team’s entire media library. Media organizations can start small, think big, and scale fast with true cloud elasticity while being cost-efficient.

“Organizations that use Primestream have what they need to tell a complete story and create new content whether they’re working in person or on the other side of the globe,” said Claudio Lisman, President and CEO of Primestream. “Editors across multiple geographic locations can work on video projects together, and media can be shared with anyone as needed for review and approval. Together with Wasabi, our users can store more data than ever due to disruptively low-cost and scalable cloud storage and never worry about going over budget or running out of storage space from rough-cut to final cut.”

About Wasabi:

Wasabi provides simple, predictable, and affordable hot cloud storage for businesses all over the world. It enables organizations to store and instantly access an infinite amount of data at 1/5th the price of the competition with no complex tiers or unpredictable egress fees. Trusted by tens of thousands of customers worldwide, Wasabi has been recognized as one of technology’s fastest-growing and most visionary companies. Created by Carbonite co-founders and cloud storage pioneers David Friend and Jeff Flowers, Wasabi has secured $140 million in funding to date and is a privately held company based in Boston.

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About Primestream:

Primestream is a leading provider of asset management, automation software, and workflow orchestration solutions for media and production operations that are scalable and highly configurable across markets, platforms, and infrastructures to ensure long-term flexibility and value. With a long history in media creation workflows, Primestream combines best-in-class technology with proven reliability to help optimize media creativity for enterprise, digital media, sports, and broadcast operations worldwide. Primestream products leverage deep expertise and insight into market trends and customer requirements to connect content creation, collaboration, asset management, production, and delivery together in an optimal workflow.

The Primestream software suite has been field-proven in a wide range of production facilities for many of the world’s leading broadcasters and corporations, such as Vice Media Group, Microsoft Production Studios, Cisco Global Television, NFL Networks, NFL Films, AT&T Sports, SunTV, Disney, New World Symphony, Verizon Media Group, Fortune Magazine, Time USA, Business Insider, USC Annenberg School for Communication and Journalism, MTG Sweden, Newsy, Goldman Sachs, and many more.

More information on Primestream solutions is available at or on Facebook, Twitter, and LinkedIn.

PR contact:

Nick Brown

InkHouse for Wasabi