Sports Media at Scale: How to Make Every Play Count

Sports fans the world over are following their favorite teams across more channels than ever, from social media and streaming platforms to club websites and other digital outlets. Timing is everything as fans now expect highlights and signature moments to be available as soon as they happen.

For some fans, clips and highlights are taking the place of live sports coverage. According to Deloitte's 2025 Digital Media Trends research, one-third of Gen Z respondents say they don't subscribe to streaming services to watch the game because they follow the action through social media instead.

For sports organizations, this represents a significant opportunity to engage with loyal fans, but it also puts big demands on media teams. Every event generates hours of footage, thousands of photos, and content destined for multiple channels and audiences. Getting the right assets to the right people quickly can be challenging when content is scattered across systems, workflows depend on manual transfers, and growing digital libraries become more expensive to store and access.

ScorePlay is an AI-powered media management platform designed for sports organizations. It connects to the footage you keep in the Wasabi cloud, so your team can find, clip, and share content while the originals stay in your own account. Together, ScorePlay’s media management and Wasabi’s scalable, predictable-cost cloud storage help you streamline media workflows, get content to audiences faster, and maximize the value of your assets long after the final play.

Sports media doesn't stop when the contest ends

Today, producing content for a live event is only part of the job. Teams, leagues, federations, and rights holders are also creating material for a range of outlets, often with different formats and delivery requirements.

The pace is relentless. A social media team may need a highlight clip while a game is still underway. A sponsor may be waiting for approved photography. Broadcasters and rights holders need timely access to footage, while marketing teams are anxious to capture memorable moments they can use in ongoing campaigns.

When content is scattered across storage systems or difficult to find, even routine requests can become time-consuming. Teams spend countless hours tracking down assets and moving large files between platforms, often while juggling requests from multiple stakeholders. Any prolonged delay can mean missed opportunities to engage fans while interest is at its peak.

How Wasabi and ScorePlay work better together

Meeting these demands requires both intelligent media management and accessible cloud storage. ScorePlay and Wasabi bring complementary capabilities to help sports organizations thrive under pressure.

ScorePlay centralizes content and uses automation and AI-assisted metadata enrichment to make videos easier to organize, search, clip, and distribute. Rather than painstakingly sorting through footage or hunting down individual files, teams can quickly find relevant assets and get them into the hands of the people who need them.

Your original files stay in your own Wasabi account, which you control. ScorePlay’s team connects that storage to ScorePlay, and the files inside become indexed, searchable, and retrievable across your organization.

At the same time, Wasabi addresses the growing need for scalable, predictable-cost cloud storage for sports media. With no egress or API request fees, Wasabi makes it easier for organizations to store ever-growing volumes of content and access it as often as their business requires.

Extending the value of content beyond game day

The requests don’t stop when the event does. A searchable archive that’s affordable to access keeps supporting your fans, your partners, and your content team all season. In practice, that means you can:

• Post social highlights. Share memorable moments easily to your social channels while fans are still talking about them.

• Deliver sponsor and partner content. Send approved photography and clips to sponsors and partners straight from the archive.

• Open access to rights holders. Give broadcasters and rights holders one place to find approved footage.

• Tell athlete stories. Build an athlete profile from years of footage, from early appearances to career milestones.

• Reuse archival footage. Bring a championship run back for an anniversary feature, a documentary, or a campaign that introduces a new generation of fans to the team’s history.

Each of these starts with finding the right footage. When the archive sits in your Wasabi account and connects to ScorePlay, your team searches everything from one place, and without access fees in Wasabi, repeat requests don’t drive up your cloud bill. Your content keeps reaching fans between games, and your next idea starts with footage you already have.

Make more of the content you capture

Every event adds to your library, and the backlog gets harder to sort with each one. Footage your team can’t find goes unused, so waiting only costs more. A library is only useful if you can find what’s inside and afford to grab and use it, and ScorePlay and Wasabi cover both.

Learn more about the Wasabi + ScorePlay solution