From Court to Clip: Powering Faster Sports Media Workflows with Wasabi + ScorePlay

For sports organizations, content operations now stretch across live broadcast, digital publishing, social media, commercial partnerships, and long-term archive management. Media teams are moving more content, serving more stakeholders, and working under tighter deadlines. They need a workflow that keeps content easy to find, distribute, and access affordably across a growing network of internal teams, broadcasters, sponsors, partners, and rights holders.

The partnership between Wasabi and ScorePlay helps make that easier. ScorePlay helps sports organizations organize, search, clip, and distribute media more efficiently, while Wasabi provides predictably-priced cloud object storage behind it, without access charges or API request fees.

Sports media teams need speed, access, and control

The pressure on sports media teams continues to grow as content volumes increase and turnaround times shrink. A single event can generate thousands of video clips, photos, highlights, and promotional assets that need to reach different audiences quickly. Social teams and athletes want near real-time access. Broadcasters need reliable delivery. Commercial teams need approved assets for sponsors and partners. Media outlets are looking for simple ways to search, preview, and download what they are entitled to use.

When those workflows rely on disconnected systems or manual processes, teams lose time, duplicate effort, and content becomes more challenging to deliver efficiently.

Tennis Australia reflects the shift happening across sports media

Tennis Australia shows how sports organizations are updating content operations to keep pace with today’s demands. Its previous workflow required teams to manage content delivery manually, often uploading the same file multiple times for different customer tiers and tracking access in spreadsheets. With more than 50 sponsors to support and large content files moving globally, the process became difficult to scale. Tennis Australia needed a better way to manage content delivery while keeping access simple for stakeholders around the world.

Its experience also underscores a second issue: cost. When a single asset may be downloaded repeatedly by broadcasters, sponsors, and partners, access costs matter. Tennis Australia wanted to avoid turning frequent downloads into a financial penalty. That makes Wasabi’s pricing model especially relevant, where high-access workflows are not prohibitively expensive nor complicated by egress fees or API request charges.

Wasabi and ScorePlay help unify the sports content workflow

At this year's Australian Open, Tennis Australia deployed ScorePlay as its central media ingestion and distribution platform, a strategic move to modernize operations at one of the world's most demanding media environments.

Across the Summer of Tennis, hundreds of matches generate tens of thousands of hours of video and photography, requiring speed, accuracy, and coordination across a complex global media ecosystem. ScorePlay brings that complexity under control by unifying broadcast, digital, social, and commercial workflows into a single source of truth, with automated, rules-based distribution powered by match data and AI ensuring the right content reaches the right stakeholder at the right moment. Wasabi provides the affordable, high-performance cloud storage foundation behind that workflow making it easier to support broad access to content without the cost concerns that often come with frequent retrieval and distribution.

Rather than forcing teams to work across disconnected tools and manual handoffs, the combination of ScorePlay and Wasabi gives Tennis Australia a fully connected content pipeline: from live clipping for real-time fan engagement to streamlined access for broadcasters, rights-holders, players, sponsors, and internal teams. Content moves faster from court to fan, distribution scales with the pace of the tournament, and the entire media library is preserved with the structure needed to unlock future monetization.

A connected workflow creates value far beyond game day

For sports organizations, archives aren’t passive repositories. Historical footage, match highlights, player content, sponsor assets, and behind-the-scenes media all have ongoing value long after the live event ends. The organizations that can access and activate those assets quickly are in a stronger position to extend audience engagement, support sponsors, and create new content opportunities year-round.

That’s especially important for organizations managing both live event coverage and deep historical libraries. By lowering storage costs without sacrificing accessibility, Tennis Australia is able to digitize more backlog content from its tape archive. When storage is affordable and content stays accessible, more media can be preserved and made usable, ultimately creating new revenue streams and branding opportunities.

With Wasabi and ScorePlay, sports organizations can think beyond the immediate event window and build a content operation that supports both short-term speed and long-term value.

Meet Wasabi and ScorePlay at NAB

NAB is a chance for media and sports organizations to look at practical ways to modernize content workflows without adding complexity. That makes it the right place to see how Wasabi and ScorePlay work together in practice.

If you are heading to NAB, meet with Wasabi (#N3061) and ScorePlay (#W1416) to see the integration in action. The live demo at the Wasabi booth will show how teams can search for assets in ScorePlay and distribute them quickly, with Wasabi helping remove the cost concerns that often come with frequent access and delivery.

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