How AI Can Practically Enhance Your Media Asset Management System

A media asset management system (MAM) is like a filing cabinet; it’s only as organized as the people who use it. It requires regular upkeep to keep this filing system useful, and if your organization produces a lot of content, your MAM could quickly lose its structure.  

Here’s how AI can help. AI technology specially trained for image recognition can automatically identify objects, logos, faces, and moments. These attributes then translate to metadata that supercharges your content’s searchability. Looking for the final goal that sent the game into overtime? The brunette standing in front of a brick wall? The logo that flashed for a couple seconds in one scene? AI can find it all thanks to ultra-accurate metadata tagging capabilities, enabling powerful searches and the quickest route to exactly what you’re looking for.  

Integrating AI to unlock the full value of your MAM  

Utilizing AI with a media asset management system can help teams accomplish tasks more efficiently. MAMs encompass tools for workflow management, orchestration, and automation, which, when coupled with AI technology features like enriched metadata and speech-to-text, unlock new levels of functionality. 

Wasabi AiR is an AI-enabled cloud object storage service that brings advanced AI/ML features such as metadata auto-tagging and multi-lingual transcription. Files processed with Wasabi AiR along with its metadata are easily accessible and usable through a MAM interface.  

Centralizing your content library into an organized, cataloged system is one of the key benefits of using any media manager. Those categorization efforts can be compounded once content is analyzed and tagged by your accompanying AI creating limitless business opportunities.  Some examples of how leveraging AI technology like Wasabi AiR can help unlock the full potential of your MAM are: 

Enriching metadata for enhanced searchability and content distribution  

Media files may lack detailed metadata making it difficult to find and organize. Wasabi AiR automatically tags ingested files utilizing advanced AI that can capture even the smallest details, significantly improving the file’s metadata.  

When integrated with a MAM, the metadata generated by Wasabi AiR can be viewed and searched upon directly within the MAM interface. This gives content owners the ability to quickly find any moment at a moment’s notice. Creating that new social media post or sending past B-roll footage to a new video editor just got so much easier. 

Automating workflows based on AI-driven rules 

MAMs offer robust workflow automation capabilities, and when paired with Wasabi AiR, users can take this a step further. Users can configure workflows to automatically trigger Wasabi AiR processing based on specific criteria. For instance, if media is uploaded in a particular language, the MAM can automatically route it through Wasabi AiR for speech-to-text and translation.  

Additionally, you could utilize the enriched metadata generated to power actions like deleting identified duplicates or categorizing all files of the same character to a designated folder. 

Advanced content analysis for data-driven insights  

Many MAMs offer reporting capabilities, but when integrated with Wasabi AiR users can leverage richer data to generate deeper insights. Enhanced data, such as the number of times a logo appeared during a sports game video, can now be extracted to inform business decisions and ROI analysis.  

Integrating AI like Wasabi AiR into your MAM makes it better at everything it already does. The power of AI-assisted metadata tagging improves the orchestration and organization of your content via your MAM , streamlining workflows and improving categorization.  

Wasabi AiR has been validated for integration with five media asset management solutions to be showcased at IBC 2024. Learn more about each of these MAMs below and see Wasabi AiR in action by meeting with our team at IBC Stand 7.A30 or visiting one of our partner’s booths. 

Blue Lucy  

Blue Lucy’s BLAM simplifies media management across various systems and storage locations with its Low Code-No Code (LCNC) approach, enabling rapid workflow deployment through microservice architecture. BLAM also unlocks access to media owners’ content, allowing users to preview and enrich metadata through a simple and intuitive user interface. This metadata and media can then be exchanged with literally hundreds of other systems and services, automatically, using BLAM’s workflow and orchestration capability. 

Visit Blue Lucy at IBC Stand 6.C29 

Dalet 

Dalet Flex is a versatile media logistics platform designed to streamline content management across production, distribution, and archiving. Dalet Flex provides comprehensive asset and metadata management, job scheduling, and workflow automation, enabling organizations to optimize complex media supply chains.  

Visit Dalet at IBC Stand 7.A43  

Ortana Media Group 

Ortana Media Group’s Cubix is a powerful asset management and orchestration platform designed to handle complex business transformation projects across multiple locations. With its Taskflow orchestration engine, Cubix streamlines content management, migration, and indexing in hybrid environments.  

Visit Ortana Media Group at IBC Stand 1.C37i 

TransMedia Dynamics 

TransMedia Dynamics’s Mediaflex is a flexible and scalable media management tool designed to adapt to any organization’s unique requirements. With its intuitive low-code interface, Mediaflex allows users to easily design custom workflows that automate content processing from acquisition to final delivery, optimizing the entire content supply chain.  

Visit TransMedia Dynamics at IBC Stand 7.A09b 

VIDA 

VIDA Content OS is a next-generation media management platform designed to streamline and simplify the creation, distribution, and monetization of content across digital ecosystems. Through its unified platform, organizations can store, manage, and efficiently deliver high-value media assets to a variety of destinations including buyers, licensees, FAST vendors, OVPs, and social media platforms. VIDA serves as a single orchestration point for multiple software and services including Wasabi AiR to deliver a comprehensive media workflow solution. 

Visit VIDA at IBC Stand 5.B44