With over 4,000 paying customers and 4,000 more in trials in just our first 18 months of business, it\u2019s clear that the word is out on Wasabi\u2026 and spreading fast. As the ambassador of our brand, I\u2019m often asked about our name and its origin. People absolutely love the name Wasabi. Of course I\u2019m hoping that\u2019s the case because they\u2019re blown away by our incredible cloud storage offering, but I also know that people love that spicy green horseradish too, myself included.\r\n\r\nI thought I\u2019d take this opportunity to tell you about our name, its origin and the industry movement that our hot cloud storage has ignited. Wasabi was originally called BlueArchive while we were in \u201cstealth mode,\u201d a name based on our CEO\u2019s favorite color and our technology, which would transform the data archiving market. Seemed pretty straightforward and simple. But the more I learned about our technology and our ability to revolutionize storage performance and pricing, the more I thought that something this disruptive deserves a unconventional and memorable name, kind of like our frenemies at Amazon and Google. And that\u2019s where the fun begins, because if you\u2019ve never played the name game and tried to secure a domain, well you\u2019ve never lived (or died over and over again). I came up with over 200 names over the course of four weeks, narrowing it down to three finalists, Raging Data (i.e. seize control of your data), Aura Storage (i.e. all data has a certain mystique and aura) and finally, Wasabi.\r\n\r\nAs background info, our company was developing a new cloud storage platform that promised to make traditional cloud storage as fast and responsive as data that resides on your computer. We had developed a single platform that would collapse all the ugly tiers and pricing models of cloud storage into a single, simple and inexpensive solution. We were in fact delivering the equivalent of what the industry called \u201chot data.\u201d According to one industry definition, hot data \u201cis data that needs to be accessed frequently. It is typically business-critical information that needs to be accessed quickly and is often used by a company for quick decision making.\u201d Well, with our unique ability to store and retrieve data at least 6x faster than the market leader, we were certainly delivering on the promise of \u201chot data.\u201d And therein lies the birth of a disruptive new industry category called \u201chot storage,\u201d or in our case \u201chot cloud storage.\u201d\r\n\r\nWith an opportunity to create a new market category firmly within our grasp, the pressure grew to capture the essence of heat in our name. We needed a name that could be universally recognized and understood around the world because we knew the company\u2019s global potential and impact was huge. I was pretty certain that if someone were asked their reaction to the word Wasabi, they would respond with the word \u201chot\u201d most times. And, as they say, the rest is history, or as I like to think, history in the making.\r\n\r\nOver the coming days and months we launched not only the name, but also the most disruptive cloud storage platform to hit the market in over a decade, transforming the industry and igniting the world\u2019s rapid adoption of cloud storage. As a name, Wasabi has become a bit of a viral hit on its own. Everyone is always asking for a piece of Wasabi swag (my kids call it merch and tell me I\u2019m not cool). We came out of the gate with disruptive technology and an attitude. We\u2019re passionate about commoditizing cloud storage and making it a common utility like electricity, serving as the foundation to your organization\u2019s most precious asset and weapon\u2026 data.\r\n\r\nThere\u2019s a classic Marilyn Monroe and Tony Curtis movie called \u201cSome Like it Hot.\u201d It\u2019s one of my favorite throwbacks. At Wasabi we\u2019re on a mission to make sure everyone likes it hot.