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Wasabi Object Lock Wins 2021 NAB Show Product of the Year Award

New data protection feature safeguards media and entertainment firms against ransomware and insider threats, and boosts disaster recovery and business continuity

BOSTON, MA, November 10, 2021 — Wasabi Technologies, the hot cloud storage company, today announced that Wasabi Object Lock is a Best New Cloud Computing and VirtualizationTechnology winner in the 2021 NAB Show Product of the Year Awards. This official awards program recognizes the most significant and promising new products and technologies showcased by corporate partners of the NAB Show, the leading marketplace for media and entertainment technologies.

Object Lock, natively available through Wasabi, delivers a new level of data protection for the industry, which is at increased risk for ransomware attacks and other data-related catastrophes due to its fast-paced nature, highly-coveted digital assets, and large budgets. This added layer of protection allows a user to designate certain files or “objects” to be immutable, meaning they cannot be altered or deleted by anyone – including cyber attackers – until a set retention period has expired. Object Lock removes the perceived vulnerability of ransomware, accidental deletion, and other threats faced by M&E firms while keeping the integrity of the data, and having the data readily available and instantly accessible at a price that is 80% less expensive and faster than the competition with no fees for egress or API requests.

NAB Show Product of the Year Award Winners were selected by a panel of industry experts in 16 categories and announced in a live awards ceremony on NAB Amplify on November 3. To be eligible for an award, nominated products had to come from companies scheduled to exhibit in either the 2020 or 2021 NAB Show and are delivered within the 2021 calendar year.

“Nominees like Wasabi are revolutionizing the way people experience media and entertainment,” said NAB Executive Vice President of Conventions and Business Operations Chris Brown. “The 2021 NAB Show Product of the Year Awards highlight the best of what’s new and celebrates the breakthroughs and advancements within the content industry.”

“Few industries store as much data as media and entertainment, given the sheer amount of video content being produced at higher definition than ever before, in addition to multi-million dollar productions being kept on track,” said David Friend, CEO and Co-Founder of Wasabi. “M&E firms need the fail-safe backup strategy provided by Object Lock that ensures they can rapidly retrieve media work when things go wrong, effectively recover from attacks, and protect the bottom line.”

About Wasabi Technologies
Wasabi provides simple, predictable and affordable hot cloud storage for businesses all over the world. It enables organizations to store and instantly access an unlimited amount of data at 1/5th the price of the competition with no complex tiers or unpredictable egress fees. Trusted by tens of thousands of customers worldwide, Wasabi has been recognized as one of technology’s fastest-growing and most visionary companies. Created by Carbonite co-founders and cloud storage pioneers David Friend and Jeff Flowers, Wasabi has secured nearly $275 million in funding to date and is a privately held company based in Boston.

Follow and connect with Wasabi on Twitter, Facebook, Instagram, and our blog.

Wasabi PR contact

Kaley Carpenter

Inkhouse for Wasabi

[email protected]

The 2021 NAB Show Awards Online:
https://nabshow.com/2022/news-releases/nab-announces-winners-of-annual-product-of-the-year-awards/

About NAB Show

NAB Show, held April 23–27, 2022, in Las Vegas, encompasses media, entertainment and technology and is the ultimate marketplace for those seeking to create superior audio and video experiences. From creation to consumption, across multiple platforms, NAB Show is where global visionaries convene to bring content to life in new and exciting ways. For complete details, visit www.nabshow.com.

About NAB

The National Association of Broadcasters is the premier advocacy association for America’s broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.

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