Press Release

Wasabi EVP & COO, Marty Falaro, Named One of the 50 Most Influential Channel Chiefs for 2021 by CRN

February 8, 2021

Boston, MA, February 8, 2021 – Wasabi, the hot cloud storage company, today announced that Marty Falaro, EVP and Chief Operating Officer, has been named one of the 50 Most Influential Channel Chiefs for 2021 by CRN®, a brand of The Channel Company. The prestigious CRN® Channel Chiefs list, released annually, recognizes leading IT channel vendor executives who continually demonstrate outstanding leadership, influence, innovation and growth. This is the second consecutive year he has been named a 50 Most Influential Channel Chief and the 3rd year in a row that he has been on the CRN Channel Chiefs List. 

The 50 Most Influential Channel Chiefs were chosen by the CRN editorial staff as the individuals who stand at the very top of this elite group. These top executives have cultivated the greatest professional and channel achievements, and their leadership will greatly impact the future IT community, driving growth and innovation.

As Executive Vice President and Chief Operating Officer, Falaro leads all global revenue-generating roles including sales, channels and alliances. Also reporting to him are engineering, operations, product management and customer support as a single unified team focused on building, managing, selling and supporting Wasabi’s world-class cloud storage service. Wasabi’s partner program has experienced tremendous growth under Falaro’s leadership. In 2020, the program grew to over 4,000 channel partners and 350 technology partners. This growth helped Wasabi expand its total storage by 150%, grow revenue by more than 3 times over 2019 and increase its customer base to more than 21,000. 

“Our channel program always has and always will be a top priority for Wasabi. Its strength and success is key to our journey to revolutionize the cloud storage market,” said Marty Falaro EVP and Chief Operating Officer at Wasabi. “It’s an honor to be recognized by CRN as an influential Channel Chief. I look forward to continuing to grow our program and work closely with our partners to provide low-cost, high-performing and easy-to-use cloud storage to customers around the world.”

The 2021 Channel Chiefs are prominent leaders who have influenced the IT channel with cutting-edge strategies, programs and partnerships. All honorees are selected by CRN’s editorial staff based on their dedication, industry prestige and exceptional accomplishments as channel advocates.

“CRN’s 2021 Channel Chiefs list includes the industry’s biggest channel evangelists, a group of individuals who work tirelessly on behalf of their partners and drive growth through the development of strong partner programs and innovative business strategies that help bring business-critical solutions to market,” said Blaine Raddon, CEO of The Channel Company. “The Channel Company is proud to recognize these channel influencers and looks forward to following their continued success.”

CRN’s 2021 Channel Chiefs list, including the 50 Most Influential Channel Chiefs, will be featured in the February 2021 issue of CRN® Magazine and online at

About Wasabi

Wasabi provides simple, predictable and affordable hot cloud storage for businesses all over the world. It enables organizations to store and instantly access an infinite amount of data at 1/5th the price of the competition with no complex tiers or unpredictable egress fees. Trusted by customers worldwide, Wasabi has been recognized as one of technology's fastest-growing and most visionary companies. Created by Carbonite co-founders and cloud storage pioneers David Friend and Jeff Flowers, Wasabi has secured $140 million in funding to date and is a privately held company based in Boston.

Follow and connect with Wasabi on TwitterFacebook, Instagram and our blog.

About The Channel Company 

The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers, and end users. Backed by more than 30 years of unequaled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace.  

Follow The Channel Company: Twitter, LinkedIn, and Facebook.

© 2021. CRN is a registered trademark of The Channel Company, LLC.  All rights reserved.

The Channel Company Contact:

Jennifer Hogan

The Channel Company

Wasabi Contact:

Nick Brown

InkHouse for Wasabi