Press Release

LFC Foundation and Wasabi Technologies launch new community mental health program

July 13, 2022

LFC Foundation has launched an innovative community mental health improvement program, which uses the power of soccer and music to help improve young people’s lives. The ‘Red Hot Beats’ program will engage with youths from disadvantaged areas, using the synergy of the two world-famous pillars of Liverpool’s rich heritage. Wasabi, who are the club’s Official Cloud Storage Partner, will part-fund and support the new scheme alongside LFC Foundation, which will be delivered in six community centers across Merseyside.

The bespoke sessions will be targeted at young people identified as struggling with their mental health and will provide them with the essential tools to learn a wide variety of mental health and wellbeing skills and coping strategies, using the hook of music, arts, and sports.

Red Hot Beats adds to LFC Foundation’s growing portfolio of successful mental health and music programs.Music and art therapy will help to improve the mood and cognitive function of participants. This will be combined with LFC Foundation’s expertise in delivering high-quality sport and soccer programs and will help to improve overall emotional expression, communication and interpersonal skills, self-esteem, and have a positive impact on quality of life.

Matt Parish, chief executive, LFC Foundation, said: “It’s fantastic to be collaborating with Wasabi Technologies on our new community mental health improvement program. The mental health crisis post-pandemic is alarming, especially in younger people who may not be equipped with the relevant skills, information, and access to services they require. Red Hot Beats will look to address this need by delivering free and accessible sessions for young people to access in their local communities as well as providing contact with dedicated specialist mental health staff.”

Julie Barry, Wasabi Technologies VP of Global Brand and Communications, added: “We are delighted to be working alongside LFC’s official charity and helping them to power such an innovative program. Mental health is such an important issue to tackle and the work that the LFC Foundation is already doing in this space is fantastic. To use music as a pathway to healing aligns so authentically with Wasabi’s core values and the rich history of Liverpool. We can’t think of a better way to help support local young people.”

For more information on LFC Foundation’s mental health programs and initiatives, please visit

Wasabi Technologies

Wasabi provides simple, predictable and affordable hot cloud storage for businesses all over the world. It enables organizations to store and instantly access an unlimited amount of data at 1/5th the price of the competition with no complex tiers or unpredictable egress fees. Trusted by tens of thousands of customers worldwide, Wasabi has been recognized as one of technology’s fastest-growing and most visionary companies. Created by Carbonite co-founders and cloud storage pioneers David Friend and Jeff Flowers, Wasabi has secured nearly $275 million in funding to date and is a privately held company based in Boston. Wasabi is a Proud Partner of the Boston Red Sox, and the Official Cloud Storage Partner of Liverpool Football Club and the Boston Bruins.

Follow and connect with Wasabi on Twitter, Facebook, Instagram, and our blog.

LFC Foundation

The LFC Foundation is the official charity of Liverpool Football Club; delivering a range of programs and partnerships to create life-changing opportunities for children and young people in the Liverpool City Region and beyond.

The charity focuses its work in three key impact areas; wellbeing, skills and communities and delivers a variety of regular physical activity initiatives in Merseyside, including ‘Go Play’ a free multi-sport sessions delivered in 15 local parks. It also works with the Premier League to implement programs including Premier League’s Kicks programs and Primary Stars.