Leadership Team

Julie Barry

Vice President, Global Brand & Communications

Julie Barry

Julie is an innovative marketing executive with over 20 years of international, multi-industry experience specializing in strategic brand building and activation, communications and digital marketing. At Wasabi, Julie creates and executes strategies to deliver measurable results through highly focused leadership and empowered teamwork. Under her guidance the team has built a truly efficient inbound marketing engine and disruptive marketing campaigns that have generated over 5 million views. Julie was named to the PRNEWS Top Women in PR class of 2023 for her outside the box approach to marketing B2B technology.

Prior to Wasabi, Julie notably led global brand and marketing initiatives for the VELCRO ® Brand where she guided the organization from a manufacturing focus to consumer-minded business while building a global corporate communications program developed to engage employees, reach key stakeholders in the media, and protect the brand’s trademark.  She developed and launched the award winning, viral campaign “Don’t Say Velcro” as part of the company’s trademark education campaign. Prior to VELCRO ® Brand, Julie was in the luxury diamond market working for Hearts On Fire, where she spearheaded brand activations with Victoria’s Secret and Godiva.

A graduate of the University of Massachusetts, Julie and her husband Erik have two daughters and love watching them perform, going on family vacations and being on the ocean or in the mountains.