Michael Welts is Wasabi's Chief Marketing Officer and a member of the company's early founding team. Michael helped to create the "hot cloud storage" category, a revolutionary approach that simplifies data storage and its cost for businesses worldwide. Michael has 30+ years of experience building global brands across a wide spectrum of high-growth technology companies, ranging from venture-backed startups to publicly traded global market leaders. During his various tenures, Michael oversaw the creation of dozens of market categories and breakthrough technologies, including the introduction of the 10BASE-T standard that revolutionized networking. He holds a BA in Mass Communications from Western Illinois University.