Celebrating the 4th Annual Girls Hockey Day at TD Garden

Julie Barry
Julie Barry
Vice President, Global Brand & Communications
04/04/2022

The most fulfilling partnership opportunities are ones that allow us to build our brand through community involvement. Partnerships with sports teams like the Boston Bruins provide an efficient way to do that all while supporting initiatives that are important to Wasabi, such as female empowerment. What a joy it was to be able to participate in the fourth annual Girls Hockey Day at the TD Garden with the Boston Bruins. To see Team USA Olympians Alex Carpenter and Caroline Harvey, both from New England, working with hockey players of all ages was an inspiration not just to these little girls but to me as well – I even laced up my skates for a few laps!

As a native New Englander, I basically grew up in a rink. Not only did both of my brothers play hockey, but I was a competitive figure skater. As an adult, the cold air and mixed smells of the condensation, Zamboni, and hockey equipment still give me butterflies. When I was in high school I remember several of my skating mates leaving the sport of figure skating to play ice hockey. Not to totally date myself, but hockey was a relatively new sport at the time for girls. Since then, girls’ ice hockey has gained tremendous popularity here in the Boston area and has become a very competitive program in my community and the surrounding areas.

During the event, I had the pleasure of presenting a $10,000 donation on behalf of Wasabi Technologies to the Boston Bruins Foundation, all of which will benefit the Brianna Decker Endowment for Girls Hockey. Founded by 2018 Olympic gold medalist Brianna Decker, the fund provides grants to female hockey programs to help develop and increase female youth participation in hockey by alleviating costs around the sport.

For me, this is what it is all about; having the good fortune to be part of moments like this where we actually can make a difference working for an organization that provides opportunities to those that need them most. I’m thankful to The Boston Bruins Foundation and their President Bob Sweeney for allowing Wasabi the platform to potentially help change the lives of young girls by opening new doors for them.

Check out the video for yourself!

Julie Barry
Written By

Julie Barry

Vice President, Global Brand & Communications