IQ Media is an innovative media analytics technology company that uses advanced A.I. image recognition and text detection to help brands better assess their marketing and public relations programs. Their intelligent platform enables companies to search real-time and historic TV programming, online news, and social media to track every time their brand is mentioned or their logo appears. Marketers can then correlate this data with their various media tactics, sponsored events, and PR initiatives, as well as to specific audience outcomes such as website traffic, social engagement, and purchase activity.\r\n\r\n\u201cThis kind of intelligence requires a lot of data,\u201d says Lakshmi Venkataswamy, co-founder and CTO of IQ Media. \u201cWe have captured, analyzed, and stored more than six years of television and news across the United States, Canada, Europe, and parts of South America.\u201d The company currently manages six petabytes (PB) of information and ingests another six terabytes (TB) of new programming daily. \u201cWe lost perspective on what we call \u201cbig\u201d data a few years ago,\u201d jokes Lakshmi.\r\nChallenge\r\nThe company quickly outgrew a variety of on-premises storage solutions. They started with a series of clustered Windows Storage Nodes, then moved to a NAS array with an expansion chassis. When they ran out of capacity, they switched to their current commercial third-party scale-out cloud and object storage platform. While the system enabled them to wring more life out of their aging hardware, even this model was not sustainable.\r\n\r\n\u201cManaging our own storage system adds a lot of complexity,\u201d says Lakshmi, whose small IT team is responsible for managing the storage cluster across two data centers. \u201cAt the time, no other vendor could match the low cost per terabyte we got from our own in-house storage.\u201d Now, faced with the prospect of buying more hardware in order to scale, Lakshmi was ready to take another look at the cloud.\r\n\r\n\u201cWe want out of the storage business; it\u2019s not core to what we do. If we can store our content for the same or less in the cloud, it\u2019s worth pursuing.\u201d\r\n\r\nSolution\r\nLakshmi looked at each of the three leading cloud providers as well as Wasabi and performed a total cost of ownership analysis between each cloud service and their existing object-based on-prem system. To get to an equivalent cost per TB per month, Lakshmi added his total 5-year on-premises costs\u2014including capital equipment, maintenance, third party software licenses, leasing of data center space, power, and personnel\u2014and divided by 60 months. Wasabi was the only cloud provider whose prices came in lower than what they were currently paying.\r\n\r\n\u201cWasabi was the clear winner when it came to price,\u201d says Lakshmi, \u201cand I like the fact that storage is all they do.\u201d It was important to IQ Media that they partner with cloud storage experts.\r\n\r\n\u201cMoving from capex to opex is not just a cost issue for us. Migrating to Wasabi allows us to focus on what we do best.\u201d\r\n\r\nMigrating the massive volume of content has not been a problem, either. To accelerate the process, IQ Media opted for a 1 Gbps Wasabi Direct Connect connection to Wasabi\u2019s east coast data center. They were also one of the first companies to leverage the new Wasabi Ball Transfer Appliance for data migration acceleration. \u201cWe\u2019re able to move approximately 400 TB a week with Wasabi Ball,\u201d says Lakshmi. \u201cOur goal is to have 4 PB in Wasabi by the end of the year.\u201d\r\nResults\r\nIQ Media is well on their way to reaching their goal of simplifying management and lowering the cost of their storage. \u201cWith Wasabi storing the majority of our video, we\u2019ll be able to drop down to one data center,\u201d says Lakshmi.\r\n\r\n\u201cBetween lowering our data center footprint, eliminating maintenance fees, and freeing up our personnel, switching to Wasabi will easily save us $100K a year.\u201d\r\n\r\nNext Steps\r\nIQ Media still stores their most recent content in their internal cloud, roughly 3 PB in each datacenter. As their hardware ages out, they plan to move that content to Wasabi as well. \u201cWe\u2019re projecting about 2.1 PB of growth a year,\u201d says Lakshmi. \u201cBetween the archives we\u2019re migrating, the content we\u2019ll be moving as our hardware reaches end of life, and new content, I can easily see us storing between 6-7 PB of data in Wasabi by 2020.\u201d\r\n\r\nTo prepare, IQ Media is already talking about upgrading their Wasabi Direct Connect connection to a 10 Gbps connection.\r\n\r\nYou can find the complete IQ Media case study and other valuable content in our Resource Center.