Introduction
Demands on media producers and distributors to deliver content to broadcasters, OTT channels and partners fast, accurately and securely are at an all- time high. This is driving a need for efficiency in the media supply chain.
In the past, when programmes and films were produced on film and tape, the steps in the media supply chain were separate and self-contained. But today, with so much content available in so many channels, being viewed on many different devices, a smooth and interconnected media distribution workflow is vital if media producers are to deliver programmes fast and efficiently to the channels and devices consumers are watching on.
The technology landscape today is changing and innovations by vendors in the media supply chain are providing solutions to these challenges, with new ways to deliver video content to broadcasters, OTT channels and partners.
So, what's the problem?
Delivering large video files, or any volume of content, is often at the mercy of reduced data security, high latency, restrictive size limits and transfer failures. This highlights a lingering problem – the reliance on inefficient technology to share video content, especially when they offer little control over how the content is viewed by the receiver, or what happens to that content once it has been delivered. Media businesses invest considerable time, effort and money to create high quality video content using the latest tools. Therefore, it makes sense to adopt a strategy that takes advantage of the latest tools to secure this content, protect it from piracy, store it for possible use again later, and ensure it is brought to market as fast as possible. This white paper explores the benefits for content producers and content owners in choosing a secure media asset management platform for managing, packaging and distribution of assets in the media supply chain. The main benefits are: